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Promedica24 continues to answer the demand for their live-in care service with eight new franchisees training and launching in July and August.


The number of older people with care needs is expected to rise by more than 60% in the next 20 years. The demand for live-in care is increasing rapidly and Promedica24 franchisees are fast becoming the go-to service in their local communities. Something that the eight latest additions to the network are keen to emulate.


“When I found the Promedica24 franchise, it really resonated with me. Here was a company doing things right; offering people a chance to live at home and be treated with respect. Of course I wanted to be a part of it! It was a no-brainer for me.” Brett Norman, Leeds North franchisee.


Promedica24 is proud to be a business of European, and, more specifically, Polish origin. With a global head office based in Poland, exactly how does the business equip its franchisees for maximum success here in the UK?


Borders are not barriers

Promedica24 have successfully trained over 100 franchisees who now operate in the UK and Europe. As you would expect from a world-class care franchise, their training is meticulous, their trainers are experts and their methods are patient. Designed to maximise your potential whilst seamlessly plugging any skills gaps. The Promedica24 training programme is split between the UK head office in Watford and the global head office in Poland.


First stop: Warsaw, Poland. Franchisees visit one of the 53 European branches dedicated to carer recruitment before moving on to the modern and vibrant global head office facilities. Home to an impressive 200-strong team of staff. Here, they meet the team responsible for UK carer recruitment and selection and spend time with the marketing, finance and IT teams who help to support their UK businesses.


Support is a key word here – the unique way in which the Promedica24 franchise is structured means that most operational activities are carried out by teams of experts in Poland on behalf of franchisees. Preparing contracts, invoicing and credit control and, most significantly, the recruitment and training of top quality carers. All of this means that a franchisee can focus their time and efforts on local networking and educating the community about the services they offer.


Training in Poland is as much about building great working relationships as it is about learning the key processes and understanding how to work with each department.


“The training was just brilliant – the polish side blew me away! It’s so professional and so big and so established. I remember getting there and just thinking, ‘wow! – this is a serious business’. Everything in this business is impressive. From the systems and processes down to the carers, how they train and develop them – how they look after them and their families even. It gave me massive confidence and the Watford side of the training just meshed everything together for me.” Nick Pope, Newcastle franchisee.


After two to three days in Poland, it’s back to the UK head office in Watford for a week of hands-on, business-school style training. A mixture of expert-led, interactive sessions, presentations and role play exercises cover everything new business owners need to hit the ground running. From sales techniques and strategy and utilising the bespoke CRM system down to an overview of care operations and how to use PR to leverage local media and generate awareness.


During training, a dedicated Business Development Manager is assigned to each franchisee. Together, they undertake a further two days of territory-based training after the in-house programme is complete. BDM’s accompany franchisees on networking visits and assist with identifying prospects in order to embed the learning.


And training doesn’t end there. One month after launch, franchisees are invited back to Watford for a one-day advanced session. Reunited with the colleagues that they trained with, this is an opportunity for business owners to share new-found knowledge and experience as well as receive more advanced training on sales, CRM and social media.


Understandably, courses are already filling up for September and October as more and more like-minded professionals recognise the opportunity to not only build a highly profitable business, but to genuinely improves people’s lives in the process.


If you’re passionate about making a profit AND a difference, contact Dan Archer to attend a Discovery Day. Call 01923 381200 or email

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